In today’s market, understanding your customer has never been more crucial. The latest findings reveal that 90% of companies using buyer personas have significantly improved their understanding of buyers, and 82% have enhanced their value proposition through personalized strategies.
Recent trends also highlight the importance of digital engagement in marketing. A remarkable 41% of consumers have discovered products on social media recently, and 24% have made purchases influenced by influencers on these platforms.
Our Customer Persona Development Kit integrates these insights, helping you build detailed buyer profiles. This toolkit is designed to guide your marketing efforts and empower your sales team, enabling you to effectively connect with your customers.
In this template, you will learn how to create a definition of a customer persona that is shared among your sales and marketing teams; build your customer interview checklist based on key attributes; and start creating your own lead scoring process with customizable worksheets.